Improving Customer Experience , for an American multinational pizza restaurant chain

Domino’s Pizza ranks among the world’s top restaurant brands. Domino’s AnyWare is the company’s name for their customers’ ability to order pizzas not just online and through mobile phone apps but via smartwatches, TVs, car entertainment systems, and even social media platforms. Dominos wanted to integrate information from every channel — 85,000 structured and unstructured data sources in all — to get a single view of its customers and global operations.

Unfortunately, the IT architecture in place at Domino’s was preventing them from reaching those goals. Says Dan Djuric, Vice President, Global Infrastructure and Enterprise Information Management, “we had more than 11,000 business users, 35 data scientists, and marketing agencies — and all of them wanted to build their own database.”

Using Talend in conjunction with another off-the-shelf MDM software solution, Domino’s identifies unique customers from millions of order transactions. “With Talend, we’ve seen an improvement in data quality and a reduction in development and software license costs over the previous technology,” says Djuric. “That’s priceless. We’ve already got a ton of data in Talend. It’s become our de-facto enterprise data processing platform because it’s extremely flexible.”

With its modern data platform in place, Domino’s now has a trusted, single source of truth that it can use to improve business performance from logistics to financial forecasting while enabling one-to-one buying experiences across multiple touchpoints.